AFFECTIVE RESPONSES MEDIATING ACCEPTANCE OF ADVERTISING

被引：600

作者：

BATRA, R ^{[1
]}

RAY, ML ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

关键词：

D O I：

10.1086/209063

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：234 / 249

页数：16

共 67 条

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STAYMAN, DM ;

HAGERTY, MR .

[2]

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MADDEN, TJ .

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[Anonymous], BUYER CONSUMER INFOR

[5]

[Anonymous], 1977, HUMAN EMOTIONS

[6]

ARNOLD Magda B., 1960, EMOTION PERSONALITY, VI

[7]

BATRA R, 1984, THESIS STANFORD U ST

[8]

Batra R., 1985, PSYCHOL PROCESSES AD, P13

[9]

BEABER RJ, 1975, THESIS U SO CALIFORN

[10]

BELCH GE, 1982, 82107 MARK SCI I WOR