SITUATIONAL EFFECTS OF ADVERTISING REPETITION - THE MODERATING INFLUENCE OF MOTIVATION, ABILITY, AND OPPORTUNITY TO RESPOND

被引：211

作者：

BATRA, R ^{[1
]}

RAY, ML ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

关键词：

D O I：

10.1086/208528

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：432 / 445

页数：14

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