THE ROLE OF DEPENDENCE BALANCING IN SAFEGUARDING TRANSACTION-SPECIFIC ASSETS IN CONVENTIONAL CHANNELS

被引：822

作者：

HEIDE, JB ^{[1
]}

JOHN, G ^{[1
]}

机构：

[1] UNIV MINNESOTA,DEPT MKT,MINNEAPOLIS,MN 55455

来源：

JOURNAL OF MARKETING | 1988年 / 52卷 / 01期

关键词：

D O I：

10.2307/1251683

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：20 / 35

页数：16

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