ESTIMATING NONRESPONSE BIAS IN MAIL SURVEYS

被引：12534

作者：

ARMSTRONG, JS

OVERTON, TS

机构：

[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19174

[2] MERCK SHARP & DOHME,W POINT,PA 19486

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 03期

关键词：

D O I：

10.2307/3150783

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：396 / 402

页数：7

共 52 条

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[10]

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