A MODEL OF THE DISTRIBUTORS PERSPECTIVE OF DISTRIBUTOR-MANUFACTURER WORKING RELATIONSHIPS

被引：535

作者：

ANDERSON, JC ^{[1
]}

NARUS, JA ^{[1
]}

机构：

[1] CASE WESTERN RESERVE UNIV,WEATHERHEAD SCH MANAGEMENT,CLEVELAND,OH 44106

来源：

关键词：

D O I：

10.2307/1251511

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：62 / 74

页数：13

共 62 条

[1]

*A AND CO, 1983, FUT TRENDS WHOL DIST

ANDERSON, JC ;

GERBING, DW .

[3]

ANDERSON JC, 1984, P DIVISION CONSUMER, P77

[4]

ANDERSON JC, 1985, UNPUB J MARKETING RE

[5]

ANDERSON JC, 1983, APR TIMS ORSA JOINT

[6]

Bagozzi R.P., 1980, CAUSAL MODELS MARKET

BAGOZZI, RP ;

PHILLIPS, LW .

BAGOZZI, RP .

[9]

Brown J. R., 1978, RES FRONTIERS MARKET, P266

[10]

BROWN JR, 1981, J RETAILING, V57, P3