ETHICAL PROBLEMS OF MARKETING RESEARCHERS

被引：156

作者：

HUNT, SD

CHONKO, LB

WILCOX, JB

机构：

来源：

关键词：

D O I：

10.2307/3151607

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：309 / 324

页数：16

共 25 条

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FERRELL, OC ;

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KAIKATI, JG ;

LABEL, WA .

[17]

Kohlberg L., 1981, MEANING MEASUREMENT

[18]

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[20]

Myers J. G., 1980, MARKETING RES KNOWLE