ETHICAL BELIEFS OF MARKETING MANAGERS

被引：146

作者：

FERRELL, OC ^{[1
]}

WEAVER, KM ^{[1
]}

机构：

[1] UNIV ALABAMA,DEPT BEHAV STUDIES,UNIVERSITY,AL 35486

来源：

关键词：

D O I：

10.2307/1250537

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：69 / 73

页数：5

共 10 条

[1] MODEL FOR ETHICS IN MARKETING [J].

BARTELS, R .

[2]

BOWMAN JS, 1976, BUSINESS HORIZON OCT, P50

[3]

CARROLL AB, 1975, BUSINESS HORIZON APR, P79

[4]

COVEY K, 1976, NOV P SO MARK ASS, P172

[5]

CRAWFORD MC, 1970, J MARKETING, V34, P46

GELB, BD ;

BRIEN, RH .

[7]

NEWSTROM JW, 1975, MSU BUSINESS TOP WIN, P31

PATTERSON, JM .

[9] ETHICS IN MARKETING RESEARCH - THEIR PRACTICAL RELEVANCE [J].

TYBOUT, AM ;

ZALTMAN, G .

[10]

1976, MARKETING NEWS 1105, P1