CONSUMER CHOICE STRATEGIES FOR COMPARING NONCOMPARABLE ALTERNATIVES

被引：208

作者：

JOHNSON, MD

机构：

来源：

关键词：

D O I：

10.1086/209010

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：741 / 753

页数：13

共 40 条

[1] PATTERNS OF INFORMATION ACQUISITION IN NEW PRODUCT PURCHASES [J].

BERNING, CAK ;

JACOBY, J .

BETTMAN, JR ;

KAKKAR, P .

BETTMAN, JR ;

PARK, CW .

[4]

BETTMAN JR, 1979, INFORMATION PROCESSI

[5]

BETTMAN JR, 1974, BUYER CONSUMER INFOR, P59

[6]

Bishop Y, 1975, DISCRETE MULTIVARIAT

[7] DECISION-MAKING WITHIN HOUSEHOLD [J].

DAVIS, HL .

[8] USE OF NONLINEAR, NONCOMPENSATORY MODELS IN DECISION MAKING [J].

EINHORN, HJ .

[9]

FLEISS JL, 1973, STATISTICAL METHODS

[10]

HOGARTH RM, 1975, UTILITY PROBABILITY