Team Creativity in Web Site Design: An Empirical Test of a Systemic Model

A cross sectional study of 60 student teams examined the impact of team diversity, team interaction processes (planning/organizing) and intrateam conflict on team creativity in a Web site design task. An input-process-output model was used as a theoretical background and it was predicted that team diversity has an indirect impact on team creativity, mediated by planning/organizing and intrateam conflict, as well as a direct impact, with team variety being beneficial for team creativity, and team disparity being detrimental for team creativity. The results support the overall path model and show that the impact of team diversity on team creativity in Web site design is mediated by the team processes and intrateam conflict.