Strategic Corporate Social Responsibility and Value Creation

被引：61

作者：

Husted, Bryan W. ^{[1
]}

Allen, David B. ^{[2
]}

机构：

[1] York Univ, Schulich Sch Business, Erivan K Haub Chair Business & Sustainabil, Toronto, ON M3J 2R7, Canada

[2] Inst Empresa Business Sch, Strategy Dept, Madrid, Spain

来源：

MANAGEMENT INTERNATIONAL REVIEW | 2009年 / 49卷 / 06期

关键词：

Corporate social responsibility; Multinational enterprise; Value creation; FINANCIAL PERFORMANCE; FIRM; DIFFERENTIATION; REPUTATION; SECTOR;

D O I：

10.1007/s11575-009-0016-5

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This paper examines the conditions under which corporate social responsibility (CSR) is related to value creation in the multinational enterprise (MNE). Following prior work by Burke and Logsdon (1996), we examine the relationship of centrality, appropriability, proactivity, visibility, and voluntarism to value creation. The results of a survey of 111 MNEs in Mexico suggest that centrality, visibility, and voluntarism are related to value creation.

引用

页码：781 / 799

页数：19

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