Strategic proactivity and firm approach to the natural environment

In a sample of 105 firms in Spain, a relationship was found between strategic proactivity and approaches to the natural environment. The firms with the most proactive business strategies ("prospectors") employed both traditional corrective and modern preventive natural environmental approaches. Firm size had a major impact on the amount of training relating to the natural environment in the sample firms and on their corrective approaches but made no difference to their preventive approaches.