Organizational legitimacy and retail store patronage

被引：72

作者：

Arnold, SJ ^{[1
]}

Handelman, J ^{[1
]}

Tigert, DJ ^{[1
]}

机构：

[1] BABSON COLL, BABSON PK, MA 02157 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 1996年 / 35卷 / 03期

关键词：

D O I：

10.1016/0148-2963(95)00128-X

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The objective of this study is to consider how symbolic acts, such as those emphasized by Wal-Mart, affect retail store choice. Acts with much symbolic meaning include support of community charities, frontdoor greeters, and patriotic displays. In logit analyses of survey data from low-priced department store shoppers in the Atlanta, Chicago, Indianapolis, Dallas/Fort Worth, and Kingston, Canada markets, it was found that being identified as having a strong community reputation not only directly affected store choice, but also moderated the effect of the other determinant price, value, and location attributes.

引用

页码：229 / 239

页数：11

共 61 条

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