EVOLUTION OF THE MARKETING ORGANIZATION - NEW FORMS FOR TURBULENT ENVIRONMENTS

被引：343

作者：

ACHROL, RS

机构：

来源：

关键词：

D O I：

10.2307/1251958

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：77 / 93

页数：17

共 76 条

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REVE, T ;

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[10]

BUZZELL RD, 1983, HARVARD BUS REV, V61, P92