MARKETING, STRATEGIC-PLANNING AND THE THEORY OF THE FIRM

被引：228

作者：

ANDERSON, PF

机构：

来源：

关键词：

D O I：

10.2307/3203337

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：15 / 26

页数：12

共 80 条

[1]

Ackoff R.L., 1970, CONCEPT CORPORATE PL

[2]

ANDERSON PF, 1981, RES MARKETING, V4, P1

[3]

[Anonymous], 1979, CLEAR DAY YOU CAN SE

[4]

[Anonymous], 1981, THEORY Z

[5]

[Anonymous], ORG GOAL STRUCTURES

[6]

[Anonymous], 1953, ESSAYS POSITIVE EC

[7]

ANSOFF I, 1979, STRATEGIC MANAGEMENT, P30

[8]

Ansoff I. H, 1965, CORPORATE STRATEGY

[9]

Barnard C., 1938, FUNCT EXECUTIVE

BARNEA, A ;

HAUGEN, RA ;

SENBET, LW .