数据驱动的产品研发转型：组织惯例适应性变革视角的案例研究

被引：110

作者：

刘意

谢康

邓弘林

机构：

[1] 中山大学管理学院

来源：

管理世界 | 2020年 / 36卷 / 03期

基金：

中国博士后科学基金;

关键词：

产品研发转型; 数据驱动; 组织惯例变革; 适应性变革; 案例研究;

D O I：

10.19744/j.cnki.11-1235/f.2020.0040

中图分类号：

F273.1 [企业技术管理]; F426.86 []; F724.6 [电子贸易、网上贸易]; F270.7 [企业现代化管理];

学科分类号：

1202 ; 120202 ; 020205 ; 0202 ; 1201 ;

摘要：

现有研究多聚焦于大数据对产品研发流程与绩效的影响,对基于经验的产品研发转变为数据驱动的产品研发的转型路径、实现机制与转型范式缺乏理论探讨。本文基于组织惯例适应性变革的整合视角,通过对韩都衣舍的纵向案例研究,提出从基于经验的产品研发转变为数据驱动的产品研发的两阶段转型模型,剖析了数据驱动的产品研发转型的组织惯例适应性变革机制,提出了数据驱动的产品研发转型范式理论模型,对"数据驱动"的内涵进行了创新性阐述。本文从转型路径、实现机制与转型范式3个方面构建了数据驱动的产品研发转型理论,研究结论对数字经济时代数据驱动产品创新的企业实践提供了政策启示。

引用

收藏

页码：164 / 183

页数：20

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