CONSUMER RESPONSE TO INITIAL PRODUCT TRIAL - A BAYESIAN-ANALYSIS

被引：42

作者：

SCOTT, CA ^{[1
]}

YALCH, RF ^{[1
]}

机构：

[1] UNIV WASHINGTON,SCH BUSINESS ADM,SEATTLE,WA 98195

来源：

JOURNAL OF CONSUMER RESEARCH | 1980年 / 7卷 / 01期

关键词：

D O I：

10.1086/208790

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：32 / 41

页数：10

共 38 条

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[10] EFFECT OF IMAGINING AN EVENT ON EXPECTATIONS FOR EVENT - INTERPRETATION IN TERMS OF AVAILABILITY HEURISTIC [J].

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