CONSUMER RESPONSE TO INITIAL PRODUCT TRIAL - A BAYESIAN-ANALYSIS

被引:42
作者
SCOTT, CA [1 ]
YALCH, RF [1 ]
机构
[1] UNIV WASHINGTON,SCH BUSINESS ADM,SEATTLE,WA 98195
关键词
D O I
10.1086/208790
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:32 / 41
页数:10
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