EASE OF MESSAGE PROCESSING AS A MODERATOR OF REPETITION EFFECTS IN ADVERTISING

被引：218

作者：

ANAND, P ^{[1
]}

STERNTHAL, B ^{[1
]}

机构：

[1] NORTHWESTERN UNIV,JL KELLOGG GRAD SCH MANAGEMENT,EVANSTON,IL 60201

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 03期

关键词：

D O I：

10.2307/3172591

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：345 / 353

页数：9

共 15 条

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[8] EFFECT OF MUSICAL ACCOMPANIMENT ON ATTITUDE - GUITAR AS A PROP FOR PERSUASION [J].

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