COMPONENTIAL SEGMENTATION IN THE ANALYSIS OF CONSUMER TRADE-OFFS

被引：55

作者：

GREEN, PE ^{[1
]}

DESARBO, WS ^{[1
]}

机构：

[1] BELL TEL LABS INC,MURRAY HILL,NJ 07974

来源：

JOURNAL OF MARKETING | 1979年 / 43卷 / 04期

关键词：

D O I：

10.2307/1250274

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：83 / 91

页数：9

共 13 条

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