NEW APPROACH TO MARKET-SEGMENTATION

被引:76
作者
GREEN, PE [1 ]
机构
[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19174
关键词
D O I
10.1016/0007-6813(77)90088-X
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:61 / 73
页数:13
相关论文
共 6 条
[1]  
Ansoff Igor, 1965, CORPORATE STRATEGY
[2]  
GREEN PE, 1975, SUPERORDINATE FACTOR
[3]  
GREEN PE, 1971, J MAR RES, P355
[4]  
GREEN PE, 1976, 7TH ANN C ATT RES
[5]  
GREEN PW, TO BE PUBLISHED
[6]   TRADE-OFF ANALYSIS OF CONSUMER VALUES [J].
JOHNSON, RM .
JOURNAL OF MARKETING RESEARCH, 1974, 11 (02) :121-127