CONJOINT MEASUREMENT FOR QUANTIFYING JUDGMENTAL DATA

被引：751

作者：

GREEN, PE

RAO, VR

机构：

[1] CORNELL UNIV,DEPT MKT,ITHACA,NY

[2] UNIV PENN,WHARTON SCH FINANCE & COMMERCE,PHILADELPHIA,PA 19104

来源：

JOURNAL OF MARKETING RESEARCH | 1971年 / 8卷 / 03期

关键词：

D O I：

10.2307/3149575

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：355 / 363

页数：9

共 27 条

[1]

CARMONE FJ, 1971, THESIS U WATERLOO

[2] MEASURING UTILITY OF MONEY THROUGH DECISIONS [J].

COOMBS, CH ;

KOMORITA, SS .

AMERICAN JOURNAL OF PSYCHOLOGY, 1958, 71 (02) :383-389

[3]

COOMBS CH, 1970, MATHEMATICAL PSYCHOL

[4]

DAY RL, 1962, J ADVERTISING RES, V2, P40

[5] MEDIA FACTORS [J].

GENSCH, DH .

JOURNAL OF MARKETING RESEARCH, 1970, 7 (02) :216-225

[6] COMPUTER MODELS IN ADVERTISING MEDIA SELECTION [J].

GENSCH, DH .

JOURNAL OF MARKETING RESEARCH, 1968, 5 (04) :414-424

[7]

Green P. E, 1970, MULTIDIMENSIONAL SCA

[8]

GREEN PE, 1969, NONMETRIC APPROACHES

[9]

GREEN PE, 1967, MANAGE SCI, V14, pB250

[10] A STUDY OF SUBJECTIVE EVALUATION MODELS [J].

HUBER, GP ;

SAHNEY, VK ;

FORD, DL .

BEHAVIORAL SCIENCE, 1969, 14 (06) :483-&

← 1 2 3 →