REFERENCE EFFECTS OF PRICE AND PROMOTION ON BRAND CHOICE BEHAVIOR

被引：289

作者：

LATTIN, JM ^{[1
]}

BUCKLIN, RE ^{[1
]}

机构：

[1] UNIV CALIF LOS ANGELES,ANDERSON GRAD SCH MANAGEMENT,LOS ANGELES,CA 90024

来源：

关键词：

D O I：

10.2307/3172902

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：299 / 310

页数：12

共 23 条

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LATTIN, JM .