IMPACT OF SALES PROMOTIONS ON WHEN, WHAT, AND HOW MUCH TO BUY

被引：548

作者：

GUPTA, S

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1988年 / 25卷 / 04期

关键词：

D O I：

10.2307/3172945

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：342 / 355

页数：14

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