A MODEL OF BALANCED CHOICE BEHAVIOR

被引：58

作者：

LATTIN, JM ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

MARKETING SCIENCE | 1987年 / 6卷 / 01期

关键词：

D O I：

10.1287/mksc.6.1.48

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：48 / 65

页数：18

共 27 条

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