TRACING EMERGENT PROCESSES IN MARKETING STRATEGY FORMATION

被引：96

作者：

HUTT, MD ^{[1
]}

REINGEN, PH ^{[1
]}

RONCHETTO, JR ^{[1
]}

机构：

[1] UNIV SAN DIEGO, SCH BUSINESS ADM, SAN DIEGO, CA 92110 USA

来源：

JOURNAL OF MARKETING | 1988年 / 52卷 / 01期

关键词：

D O I：

10.2307/1251682

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：4 / 19

页数：16

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