CASE RESEARCH IN MARKETING - OPPORTUNITIES, PROBLEMS, AND A PROCESS

被引：543

作者：

BONOMA, TV

机构：

来源：

关键词：

D O I：

10.2307/3151365

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：199 / 208

页数：10

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[9]

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[10]

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