STUDY OF INFLUENCE OF IMAGE CONGRUENCE ON CONSUMER CHOICE

被引：138

作者：

BIRDWELL, AE

机构：

来源：

JOURNAL OF BUSINESS | 1968年 / 41卷 / 01期

关键词：

D O I：

10.1086/295047

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：76 / 88

页数：13

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