FURTHER PURSUIT OF THE DISSONANT CONSUMER - A COMMENT

被引:5
作者
ENGEL, JF
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D O I
10.2307/1249259
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F [经济];
学科分类号
02 ;
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页码:33 / 34
页数:2
相关论文
共 4 条
[1]  
BROWN GH, 1961, HOUSEHOLD DECISION M, P229
[2]   ARE AUTOMOBILE PURCHASERS DISSONANT CONSUMERS [J].
ENGEL, JF .
JOURNAL OF MARKETING, 1963, 27 (02) :55-58
[3]  
ENGEL JF, 1963, MARKETING TRANSITION, P462
[4]   THE PURSUIT OF THE DISSONANT CONSUMER [J].
STRAITS, BC .
JOURNAL OF MARKETING, 1964, 28 (03) :62-66