PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET

被引：91

作者：

EVANS, FB

机构：

来源：

关键词：

D O I：

10.1086/294291

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：340 / 369

页数：30

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