Application Study of Data Ming on Customer Relationship Management in E-commerce

被引：0

作者：

Dezhen Feng~ Zaimei Zhang~ Fang Zhou~ Jianheng Ji~ School of Mechanical Engineering,University of Jinan,Jinan,P.R.China Departments of Information Engineering,Shandong Water Vocational College Rizhao,P.R.China ^{[1
]}

机构：

关键词：

CRM; Data mining; Data warehouse;

会议名称：

2008 IEEE 9th International Conference on Computer-Aided Industrial Design & Conceptual Design

会议时间：

1600-01-01

会议地点：

中国云南昆明

中图分类号：

F713.36 [电子贸易、网上贸易]

学科分类号：

1201

类型：

摘要：

<正>With the establishing of the idea that enterprises center on customers and development of the network technology,building an effective CRM system will be very important.CRM through data mining can get more efficiency in acquiring new customers,increasing value of existing customers and retaining good customers.At the same time,the data of data warehouse will offer the best data resource for the application of data mining on CRM.Firstly,the paper introduces CRM and customer value,analyzes the important effect of customer and customer relationship management on enterprises,then introduces the architecture of CRM based on data mining,discusses the main steps of designing the data warehouse,and describes the meaning of data mining applied to CRM.At last,the promoting effects of data mining to individual service are presented.

引用

页码：29 / 33

页数：5

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