ON USING RESPONSE LATENCY TO MEASURE PREFERENCE

被引：24

作者：

AAKER, DA

BAGOZZI, RP

CARMAN, JM

MACLACHLAN, JM

机构：

[1] MIT,CAMBRIDGE,MA 02139

[2] NYU,GRAD SCH BUSINESS ADM,NEW YORK,NY 10003

来源：

JOURNAL OF MARKETING RESEARCH | 1980年 / 17卷 / 02期

关键词：

D O I：

10.2307/3150934

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：237 / 244

页数：8

共 20 条

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[3]

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[7] CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J].

CAMPBELL, DT ;

FISKE, DW .

PSYCHOLOGICAL BULLETIN, 1959, 56 (02) :81-105

[8]

CURRY D, 1975, P AM MARKETING ASS C

[9] Affective value-distances as a determinant of esthetic judgment-times [J].

Dashiell, JF .

AMERICAN JOURNAL OF PSYCHOLOGY, 1937, 50 :57-67

[10]

GOLDBERGER DS, 1973, STRUCTURAL EQUATION

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