UNOBSERVABLE VARIABLES IN STRUCTURAL EQUATION MODELS WITH AN APPLICATION IN INDUSTRIAL SELLING

被引:67
作者
AAKER, DA
BAGOZZI, RP
机构
关键词
D O I
10.2307/3150680
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:147 / 158
页数:12
相关论文
共 47 条
[1]   DYNAMIC MODEL OF RELATIONSHIPS AMONG ADVERTISING, CONSUMER AWARENESS, ATTITUDES, AND BEHAVIOR [J].
AAKER, DA ;
DAY, GS .
JOURNAL OF APPLIED PSYCHOLOGY, 1974, 59 (03) :281-286
[2]  
AAKER DA, 1979, USING RESPONSE LATEN
[3]  
[Anonymous], ACAD MANAGEMENT REV, V15, P666, DOI [DOI 10.2307/270819, 10.2307/258687, DOI 10.2307/258687]
[5]   STRUCTURAL EQUATION MODELS IN EXPERIMENTAL RESEARCH [J].
BAGOZZI, RP .
JOURNAL OF MARKETING RESEARCH, 1977, 14 (02) :209-226
[6]  
BAGOZZI RP, 1977, ADV CONSUMER RES, V4
[7]  
BAGOZZI RP, 1976, THESIS NW U
[8]   SIMULTANEOUS EQUATION REGRESSION STUDY OF ADVERTISING AND SALES OF CIGARETTES [J].
BASS, FM .
JOURNAL OF MARKETING RESEARCH, 1969, 6 (03) :291-300
[9]  
BIELBY WT, 1977, ANNUAL REV SOC, V2
[10]  
Blalock H.M.Jr., 1968, METHODOLOGY SOCIAL R, P5, DOI [10.1080/00336297.2006.10491876, DOI 10.1080/00336297.2006.10491876]