THE EFFECT OF REPETITION ON THE DISCRIMINATION OF ASSERTED AND IMPLIED CLAIMS IN ADVERTISING

被引:17
作者
BRUNO, KJ [1 ]
HARRIS, RJ [1 ]
机构
[1] KANSAS STATE UNIV AGR & APPL SCI,DEPT PSYCHOL,MANHATTAN,KS 66506
关键词
D O I
10.1017/S0142716400000588
中图分类号
H0 [语言学];
学科分类号
030303 ; 0501 ; 050102 ;
摘要
引用
收藏
页码:307 / 321
页数:15
相关论文
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