MARKETING AS EXCHANGE - THEORY OF TRANSACTIONS IN MARKETPLACE

被引：87

作者：

BAGOZZI, RP

机构：

来源：

关键词：

D O I：

10.1177/000276427802100406

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：535 / 556

页数：22

共 24 条

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Alderson W., 1965, DYNAMIC MARKETING BE

[2]

[Anonymous], 1971, CONSUMER DEMAND NEW

[3]

[Anonymous], 1975, MARKETING SOC CONFLI

[4]

Bagozzi R. P., 1974, MARKT, V51, P64

[5]

Bagozzi R.P., 1976, MARKETING 1776 1976, P586

[6] MARKETING AS EXCHANGE [J].

BAGOZZI, RP .

[7] MARKETING AS AN ORGANIZED BEHAVIORAL SYSTEM OF EXCHANGE [J].

BAGOZZI, RP .

[8]

BAGOZZI RP, UNPUBLISHED

[9]

BAGOZZI RP, 1975, J ACAD MARKET SCI, V3, P314

[10]

BAGOZZI RP, 1977, ORGANIZATION BUYING