MARKETING AS EXCHANGE

被引：720

作者：

BAGOZZI, RP ^{[1
]}

机构：

[1] NORTHWESTERN UNIV,GRAD SCH MANAGEMENT,MKT DEPT,EVANSTON,IL 60201

来源：

关键词：

D O I：

10.2307/1250593

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：32 / 39

页数：8

共 36 条

[1]

ALDERSON W, 1965, DYNAMIC MARKETING BE, pCH1

[2] MARKETING AS AN ORGANIZED BEHAVIORAL SYSTEM OF EXCHANGE [J].

BAGOZZI, RP .

[3]

BAGOZZI RP, 1974, MARKT, P64

[4]

BARTELS R, 1974, J MARKETING, V38, P75

[5]

Blau E.M., 1964, EXCHANGE POWER SOC

[6]

CARMAN J, 1973, J CONTEMP BUS, V2, P5

[7]

COLEMAN JS, 1972, J MATHEMATICAL SOCIO, V2

[8]

COLEMAN JS, 1973, MATHEMATICS COLLECTI

[9]

EKEH PP, 1974, SOCIAL EXCHANGE THEO, P50

[10]

EKEH PP, 1974, SOCIAL EXCHANGE THEO, pCH3