TOWARD A THEORY OF SEGMENTATION BY OBJECTIVES IN SOCIAL MARKETING

被引:22
作者
FINE, SH
机构
关键词
D O I
10.1086/208787
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:1 / 13
页数:13
相关论文
共 46 条
[1]  
ADAMS DW, 1966, EC DEV CULTURAL CHAN, V14, P204
[2]  
*AGR RES COUNC MED, 1974, FOOD NUTR RES
[3]  
[Anonymous], 1975, MARKETING SOC CONFLI
[4]  
Ansoff H.I., 1976, CORPORATE STRATEGY
[5]   FERTILITY AS CONSUMPTION - THEORIES FROM BEHAVIORAL-SCIENCES [J].
BAGOZZI, RP ;
VANLOO, MF .
JOURNAL OF CONSUMER RESEARCH, 1978, 4 (04) :199-228
[6]   MARKETING AS EXCHANGE [J].
BAGOZZI, RP .
JOURNAL OF MARKETING, 1975, 39 (04) :32-39
[7]   STRUCTURAL EQUATION MODELS IN EXPERIMENTAL RESEARCH [J].
BAGOZZI, RP .
JOURNAL OF MARKETING RESEARCH, 1977, 14 (02) :209-226
[8]  
BERG A, 1972, AM J CLIN NUTR, V25, P939
[9]  
BERG A, 1973, NUTRITION NATIONAL D
[10]   STRUCTURE OF CONSUMER CHOICE PROCESSES [J].
BETTMAN, JR .
JOURNAL OF MARKETING RESEARCH, 1971, 8 (04) :465-471