SHOPPING ORIENTATIONS AND PRODUCT USAGE RATES

被引：123

作者：

DARDEN, WR ^{[1
]}

REYNOLDS, FD ^{[1
]}

机构：

[1] UNIV GEORGIA,DEPT MKT,ATHENS,GA 30601

来源：

JOURNAL OF MARKETING RESEARCH | 1971年 / 8卷 / 04期

关键词：

D O I：

10.2307/3150244

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：505 / 508

页数：4

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