SURROGATE INDICATORS AND DECEPTION IN ADVERTISING

被引：21

作者：

COHEN, D ^{[1
]}

机构：

[1] HOFSTRA UNIV,HEMPSTEAD,NY 11550

来源：

关键词：

D O I：

10.2307/1251034

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：10 / 15

页数：6

共 21 条

[11]

HAYAKAWA SI, 1968, CONSUMER BEHAVIOR BE

[12]

*ITT CONT BAK CO, 1971, TRADE REGULATION JUL

[13]

*JB WILLIAMS CO IN, 1971, TRADE REGULATION AUG

[14]

LEVY SJ, 1968, PERSPECTIVES CONSUME

[15]

*MATTEL INC TOPPER, 1971, TRADE REGULATION AUG

[16]

MILLSTEIN IM, 1964, COLUMBIA LAW REV, V64, P478

[17]

*PROCT GAMBL, 1972, TRADE REGULATION REP, V3

[18]

*STAND OIL CAL, 1970, TRADE REGULATION OCT, V3

[19]

*SUN OIL CO, 1971, TRADE REGULATION DEC

[20] A NOTE ON THE RELATIONSHIP OF PRICE AND IMPUTED QUALITY [J].

TULL, DS ;

BORING, RA ;

GONSIOR, MH .