THE USE OF EXTRINSIC CUES TO FACILITATE PRODUCT ADOPTION

被引：144

作者：

BEARDEN, WO

SHIMP, TA

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 02期

关键词：

D O I：

10.2307/3151623

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：229 / 239

页数：11

共 40 条

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