IMPLICIT PRICE BUNDLING OF RETAIL PRODUCTS - A MULTIPRODUCT APPROACH TO MAXIMIZING STORE PROFITABILITY

被引：131

作者：

MULHERN, FJ ^{[1
]}

LEONE, RP ^{[1
]}

机构：

[1] UNIV TEXAS,MKT,AUSTIN,TX 78712

来源：

JOURNAL OF MARKETING | 1991年 / 55卷 / 04期

关键词：

D O I：

10.2307/1251957

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：63 / 76

页数：14

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