CENTRAL AND PERIPHERAL ROUTES TO ADVERTISING EFFECTIVENESS - THE MODERATING ROLE OF INVOLVEMENT

被引：2609

作者：

PETTY, RE ^{[1
]}

CACIOPPO, JT ^{[1
]}

SCHUMANN, D ^{[1
]}

机构：

[1] UNIV IOWA,HOSP & CLIN,IOWA CITY,IA 52242

来源：

关键词：

D O I：

10.1086/208954

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：135 / 146

页数：12

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APSLER, R ;

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[5]

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[6] MEMORY FACTORS IN CONSUMER CHOICE - REVIEW [J].

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[7]

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[8] MOTIVATIONAL MODEL OF INFORMATION-PROCESSING INTENSITY [J].

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[9]

BURNKRANT RE, 1983, INFORMATION PROCESSI

[10]

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