CONSUMPTION EXPERIENCE AND SALES PROMOTION EXPENDITURE

被引：28

作者：

FORNELL, C

ROBINSON, WT

WERNERFELT, B

机构：

[1] NORTHEASTERN UNIV,JL KELLOGG GRAD SCH MANAGEMENT,BOSTON,MA 02115

[2] PURDUE UNIV,KRANNERT GRAD SCH,W LAFAYETTE,IN 47907

来源：

MANAGEMENT SCIENCE | 1985年 / 31卷 / 09期

关键词：

D O I：

10.1287/mnsc.31.9.1084

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：1084 / 1105

页数：22

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