FIRM EFFECTS AND INDUSTRY EFFECTS IN ANALYSIS OF MARKET STRUCTURE AND PROFITABILITY

被引：65

作者：

BASS, FM

CATTIN, P

WITTINK, DR

机构：

[1] UNIV CONNECTICUT,STORRS,CT 06268

[2] STANFORD UNIV,STANFORD,CA 94305

来源：

关键词：

D O I：

10.2307/3150395

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：3 / 10

页数：8

共 25 条

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BASS, FM ;

WITTINK, DR .

[3]

BASS FM, 1975, J ADVERT RES, V14, P9

[4]

Boston Consulting Group, 1972, PERSP EXP

[5]

CATTIN P, 1976, INDUSTRIAL ORGANIZAT, V4, P156

[6]

Comanor W.S., 1974, ADVERTISING MARKET P

[7] ADVERTISING MARKET STRUCTURE AND PERFORMANCE [J].

COMANOR, WS ;

WILSON, TA .

[8]

CONRAD GR, 1968, HARVARD BUS REV, V46, P90

[9]

*FED TRAD COMM, 1976, CER CAS OV

[10]

*FED TRAD COMM, 1969, EC REP INFL MARK STR