EFFECTS OF COMPETITIVE CONTEXT AND OF ADDITIONAL INFORMATION ON PRICE SENSITIVITY

被引:36
作者
HUBER, J
HOLBROOK, MB
KAHN, B
机构
[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027
[2] UNIV CALIF LOS ANGELES,GRAD SCH MANAGEMENT,LOS ANGELES,CA 90024
关键词
D O I
10.2307/3151483
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:250 / 260
页数:11
相关论文
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