REAL AND HYPOTHETICAL SHOP SITUATIONS IN MARKET RESEARCH

被引：28

作者：

GABOR, A

GRANGER, CWJ

SOWTER, AP

机构：

[1] UNIV NOTTINGHAM,DEPT ECON,NOTTINGHAM,ENGLAND

[2] UNIV NOTTINGHAM,DEPT MATH,NOTTINGHAM,ENGLAND

来源：

JOURNAL OF MARKETING RESEARCH | 1970年 / 7卷 / 03期

关键词：

D O I：

10.2307/3150294

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：355 / 359

页数：5

共 18 条

[1]

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[2]

GABOR A, 1964, J ADVERTISING RES, V4, P40

[3] PRICE AS AN INDICATOR OF QUALITY - REPORT ON AN ENQUIRY [J].

GABOR, A ;

GRANGER, CWJ .

ECONOMICA, 1966, 33 (129) :43-70

[4]

GABOR A, 1961, APPLIED STATISTICS, V10, P170

[5]

GABOR A, 1965, SCI BUSINESS, V3, P3

[6]

GABOR A, 1969, PRICING STRATEGY, P132

[7] A NOTE ON SOME EXPERIMENTAL FINDINGS ABOUT THE MEANINGS OF PRICE [J].

Leavitt, Harold J. .

JOURNAL OF BUSINESS, 1954, 27 (03) :205-210

[8] EXPERIMENTAL EXAMINATION OF PRICE-QUALITY RELATIONSHIP [J].

MCCONNELL, JD .

JOURNAL OF BUSINESS, 1968, 41 (04) :439-444

[9] EFFECT OF PRICING ON PERCEPTION OF PRODUCT QUALITY [J].

MCCONNELL, JD .

JOURNAL OF APPLIED PSYCHOLOGY, 1968, 52 (04) :331-+

[10] PRICE-QUALITY RELATIONSHIP IN AN EXPERIMENTAL SETTING [J].

MCCONNELL, JD .

JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) :300-303

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