ENVIRONMENTAL DETERMINANTS OF DECISION-MAKING UNCERTAINTY IN MARKETING CHANNELS

被引：335

作者：

ACHROL, RS ^{[1
]}

STERN, LW ^{[1
]}

机构：

[1] NORTHWESTERN UNIV, MKT, EVANSTON, IL 60201 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1988年 / 25卷 / 01期

关键词：

D O I：

10.2307/3172923

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：36 / 50

页数：15

共 46 条

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