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A PROSPECTUS FOR THEORY CONSTRUCTION IN MARKETING

被引：218
作者：
BAGOZZI, RP
机构：
来源：
JOURNAL OF MARKETING | 1984年 / 48卷 / 01期
关键词：
D O I：
10.2307/1251307
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：11 / 29
页数：19
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