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A HOLISTIC METHODOLOGY FOR MODELING CONSUMER RESPONSE TO INNOVATION

被引：108
作者：
BAGOZZI, RP
机构：
来源：
OPERATIONS RESEARCH | 1983年 / 31卷 / 01期
关键词：
D O I：
10.1287/opre.31.1.128
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：128 / 176
页数：49
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