PSYCHOGRAPHICS - CRITICAL REVIEW

被引：240

作者：

WELLS, WD ^{[1
]}

机构：

[1] NEEDHAM HARPER & STEERS ADVERTISING INC, CHICAGO, IL 60600 USA

来源：

关键词：

D O I：

10.2307/3150443

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：196 / 213

页数：18

共 147 条

[61] PERSONALITY AND CONSUMER BEHAVIOR - REVIEW [J].

KASSARJIAN, HH .

KASSARJIAN, HH .

[63]

KASSARJIAN HH, 1973, M AM PSYCHOLOGICAL A

[64]

KAY H, 1969, IMPORTANT NEWS PRIME

[65]

KING CW, 1971, J ADVERTISING RES, V11, P26

[66]

KING CW, 1971, ATTITUDE RESEARCH RE, P228

[67]

KING CW, 1973, 425 PURD U KRANN GRA

[68] ECOLOGICALLY CONCERNED CONSUMERS - WHO ARE THEY [J].

KINNEAR, TC ;

TAYLOR, JR ;

AHMED, SA .

[69]

KINNEAR TC, 1972, 3RD P ANN C ASS CONS, P34

[70]

KOLLAT DT, 1960, J MARKETING RES, V1, P6