RELIABILITY AND VALIDITY OF ALTERNATIVE MEASURES OF CHANNEL MEMBER SATISFACTION

被引：174

作者：

RUEKERT, RW ^{[1
]}

CHURCHILL, GA ^{[1
]}

机构：

[1] UNIV WISCONSIN,MADISON,WI 53706

来源：

JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 02期

关键词：

D O I：

10.2307/3151706

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：226 / 233

页数：8

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